Designer. Photographer. Marketing Professional.
I’m a versatile design and marketing professional with a passion for creating impactful visual experiences and compelling brand narratives. With a strong background in both graphic design and strategic marketing, I specialize in helping businesses build memorable identities and connect with their target audiences through innovative, data-driven solutions.
With a keen eye for detail and a deep understanding of consumer behavior, I craft designs that not only stand out but also resonate with the values and aspirations of a brand’s audience. From logo creation and website design to social media campaigns and digital advertising, I blend creativity with strategy to drive engagement and growth.
My approach is collaborative and results-oriented, ensuring that each project aligns with the client’s vision while achieving measurable outcomes. Whether you’re launching a new brand, refreshing an existing identity, or amplifying your digital presence, I am committed to delivering designs that not only look great but also perform well.
Logo Design
Adept at combining artistic and strategic elements to deliver compelling and memorable logos.
Execute end-to-end logo design projects for a range of clients, from startups to established businesses, achieving high levels of client satisfaction and repeat business.
Contribute innovative design solutions and enhance brand identities.
Manage multiple projects simultaneously, demonstrating strong organizational and time-management skills while maintaining a high standard of design quality.
Collaborate closely with marketing and branding teams to understand client needs and develop unique visual concepts that resonate with target audiences.
Establish a strong online presence, attracting clients through my online presence and word-of-mouth.
Earth Cow Graphics
Design Service
FBC Swannanoa
River Kids
Rockin' Boggans by Deb
Village Hot Dogs
& Catering
Photography
Proficient in DSLR and mobile photography
Expertise in Adobe Photoshop, Lightroom, Firefly and AI
Strong understanding of lighting techniques for various environments.
Excellent communication and interpersonal skills.
Ability to work independently and collaboratively.
Detail-oriented with a keen eye for composition and aesthetics.
Digital Advertising
Execute successful social media advertising campaigns on platforms such as Facebook, Instagram, and LinkedIn, resulting in an increase in brand engagement.
Conduct A/B testing for ad creatives and targeting parameters, continuously improving campaign performance and ROI.
Collaborate with cross-functional teams to integrate digital advertising efforts with overall marketing strategies.
Develop and manage end-to-end digital advertising campaigns for diverse clients, achieving an increase in conversion rates.
Conduct thorough keyword research, implement A/B testing, and optimize ad creatives to maximize performance on ad platforms such as Google and Facebook.
Collaborate with clients to understand business goals and craft customized digital advertising strategies aligning with their objectives.
Execute and monitor paid search campaigns, resulting in a reduction in cost-per-click and an increase in click-through rates.
Implement dynamic retargeting strategies to re-engage website visitors, contributing to an uplift in conversion rates.
Produce detailed reports and analyze data using Google Analytics, presenting insights and recommendations to clients.
Email Campaigns
Spearhead successful email campaigns resulting in an increase in open rates and boost in click-through rates.
Implement targeted segmentation strategies to enhance personalization and improve overall campaign performance.
Conduct A/B testing on various elements, optimize email content and design for maximum effectiveness.
Utilize marketing automation tools to streamline workflows, resulting in an increase in efficiency.
Execute end-to-end email campaigns, consistently meeting or exceeding performance benchmarks.
Collaborate with cross-functional teams to ensure alignment with overall marketing strategies.
Monitor and analyze key metrics to provide actionable insights to improve future campaigns.
Ensure compliance with data protection regulations and best practices in email marketing.
Websites
Define the purpose of your website and establish clear goals.
Understand your target audience and tailor the design to meet their needs.
Create a logical and easy-to-navigate structure.
Use clear menu labels and organize content in a hierarchical manner.
Ensure your website is responsive to different devices and screen sizes.
Test the design on various browsers to ensure compatibility.
Use a clean and consistent layout throughout the site.
Maintain a visually pleasing balance between text, images, and white space.
Choose readable fonts and maintain a consistent typography style.
Ensure proper contrast between text and background for easy readability.
Use high-resolution images and graphics that are relevant to your content.
Optimize images for faster loading times without sacrificing quality.
Choose a professional color scheme that aligns with your brand.
Use colors strategically to highlight important elements and create a cohesive look.
Incorporate your logo and brand elements consistently.
Reflect your brand's personality through design choices.
Clearly define and place CTAs to guide users on what actions to take.
Use contrasting colors for CTA buttons to make them stand out.
Optimize images and code to improve page loading speed.
Consider using content delivery networks (CDNs) for faster delivery.
Implement SSL certificates for secure data transmission.
Regularly update and patch your website to address security vulnerabilities.
Integrate social media buttons and feeds if relevant to your business.
Ensure that social media links open in new tabs.
Include feedback forms and contact information for user interaction.
Test contact forms to ensure they work correctly.
Integrate analytics tools to monitor website performance.
Use data to make informed decisions for improvements.
Ensure your website adheres to web standards and accessibility guidelines.
Test for compatibility with different devices and browsers.
Dynamic and results-driven Marketing Professional with a proven track record of executing successful marketing strategies to drive brand awareness and increase customer engagement. I appreciate opportunities to leverage my skills in customer service, digital marketing, content creation, and data analysis to contribute to the growth and success of a forward-thinking organization. I excel in digital and print marketing with an eagerness to continue learning new trends. I work well on a team but have no problem working on my own. If you're seeking a friendly and passionate design and marketing professional to help bring your vision to life don't hesitate to reach out!
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